I got my start in online business with affiliate marketing so I’ll always have a soft spot for it in comparison to other online business models. However, selling MRR products has become quite popular, and for good reason.
Unlike affiliate marketing where you only keep a percentage of a sale, you get to keep 100% of the sale with an MRR (Master Resell Rights) product.
Hey there! I’m Eartha, a digital marketer and the author of this website. I’ve been doing affiliate marketing for a while and it remains one of my favorite ways to make an income online.
MRR is a trending online business model and being able to keep 100% of every sale, has got me interested in testing it out myself.
I’ll compare the two online business models below to help clarify how each one works.
Table of Contents
What are MRR Digital Products?
First, let’s define what MRR is. MRR stands for master resell rights. When you buy an MRR product, you are buying a license to resell the product.
You may be surprised to know that master resell rights have been around for many years. It has made a resurgence thanks to other popular MRR digital products that are selling well online (particularly on social media platforms like Instagram and TikTok.)
With master resell rights, you can resell the product and keep 100% of each sale. Depending on the license agreement, you may modify the product by adding your own info.
For example, many MRR products are master resell rights courses. The license may let you add your own course modules but you may not be able to edit the modules that already exist.
What You Need to Begin Selling MRR Products
Selling master resell rights products will require you to have your own online shopping cart and a payment processor.
In most cases, the MRR product you’ll be selling will be a digital course. I say in most cases because those are the most popular types of master resell rights products.
You’ll need some type of membership site to host the videos in the course. I recommend choosing a membership software that also includes accepting payments for access to the course.
Some popular options to look into include:
- Clickfunnels
- Kartra
- SamCart
- Systeme.io
- ThriveCart
The above options include the option to host your course files. They vary in price and features. If you want to have the ability to have a landing page to collect email addresses to build an email list, then Clickfunnels, Kartra, or Systeme.io may be ideal.
As far as payment processors go, popular options include Stripe and PayPal. I would probably go with Stripe.
Master Resell Rights VS Affiliate Marketing
Both of these online business models are beginner-friendly and are simple to get started. Each also has its pros and cons. As I mentioned earlier, I’ll always hold a place for affiliate marketing.
Affiliate marketing is by far my favorite way to make an income online. However, a master resell rights product has some great advantages.
How Affiliate Marketing Works
When you are looking for an easy-to-start online business, affiliate marketing ranks as one of the top choices.
Affiliate marketing is the promotion of another company’s products in exchange for a commission for every sale that you refer.
Here are some affiliate marketing benefits:
- You never need your own product
- There is never anything to store or ship
- Choose affiliate offers in any niche you like
- Work 100% online from anywhere with a WiFi connection
- Zero customer service issues to deal with
- Unlimited earning potential
- Great for solo entrepreneurs
You only get a percentage of every sale you make as an affiliate marketer. Therefore, you’ll want to find a product to promote that has a great commission rate.
Cons of Affiliate Marketing
While affiliate marketing is a great option for many, it does come with its own set of cons. Here are some to consider:
- You only make a percentage of every sale you refer
- Commissions are usually delayed 30 – 45 days before being paid
- On rare occasions, you may have to reach out to the affiliate program to pay your commissions
How Master Resell Rights Work
Most MRR products are digital courses. When you buy the product, you also buy a license to resell it. Depending on the license you can rebrand the product and add to it with your own information.
What’s great about selling MRR products is that you keep 100% of every sale. Here are some MRR product benefits:
- You get to leverage another product as your own
- No inventory to keep track of
- Sell worldwide
- Keep 100% of the profits
- More control over the product and your business
- Great way to learn how to create and sell your own digital product
- Work from anywhere with an internet connection
- A great semi-passive income stream
Cons of Master Resell Rights
The thought of being able to keep 100% of the profits selling MRR products is enticing. This online business model does have some cons:
- You have to set up a membership site and shopping cart
- You’ll need to have a payment processor
- There will be customer service issues that come up
- Dealing with refund requests and possible chargebacks
If you don’t mind those things, a digital product business can be lucrative.
Marketing Your MRR Product
Having a great product is one thing but without marketing, you won’t be able to make sales. Many digital marketers are utilizing Instagram to promote their products.
Instagram is a great platform for social media marketing. Anyone can begin getting views by creating short-form content in the form of Instagram reels.
Instagram reels can be short 7 – 8-second videos that catch people’s attention. Most digital marketers will add a strong hook to their reels to stop the scroll and then direct people to read the caption.
In the caption, you can add a call-to-action to leave a comment or to DM (direct message) you for more information.
Other social media platforms such as Facebook and TikTok work in much the same way. Whatever way you can generate a steady flow of traffic will work (as long as it isn’t spammy.)
The MRR Digital Product I Recommend
There is a digital course that includes master resell rights that I recommend. This course will teach you how to earn income with MRR, affiliate marketing, and course creation.
It includes free course updates for life and lifetime group coaching 3 times per week. The core training consists of several modules and is in video format.
There is also an online community where you can ask questions and get support. The weekly group coaching is held via Zoom calls.
You can earn while you learn by reselling the course. It is a high-quality MRR product which is important as many MRR products on the market are generic and offer little value.
If you want to learn more about this course and coaching program, click below:
Closing Thoughts
I think either option will be a great way to create a new stream of income online. If you want to level up your income even more, you can combine both MRR and affiliate marketing.
You can sell the MRR digital product on the front end and recommend affiliate products on the back end.
The “back end” is your email list. It is of the utmost importance to build an email list. It enables you to continue marketing to your customers.
If you are not prepared to process payments and handle customer service issues, you can start with affiliate marketing and add in MRR later.
I hope this post has been helpful in deciding which online business model to go with.