Is Master Resell Rights a Passive Income Source?

Photo of author
Written By Eartha Haines

Learn the skills and become unstoppable. 


This post may contain affiliate links. I will earn a small commission (at no cost to you) if you buy a product using my links. Thank you for your support!

Passive income is the dream for a lot of people and digital marketing is a great way to create a passive income stream online. Selling MRR products has become quite popular but the question is, “Is master resell rights a passive income source?” I’ll address why it is and why it isn’t.

Hi! I’m Eartha and I’ve been doing affiliate marketing for some time. It is one of my all-time favorite ways to make income online.

However, MRR is also a popular option and has some advantages over affiliate marketing. For example, you get to keep 100% of every sale that you make and you don’t have to wait 30 – 45 days to receive your payments.

But can you create passive income with master resell rights? My answer is yes and no. I’ll share how you can make it a simple business model and automate at least 90% of the process.

Is Master Resell Rights Legit?

We should first define what master resell rights are and if MRR is a legit way to make a passive income online.

Master resell rights is a license that you receive when you buy an MRR product. The license grants the right to resell the same product and keep 100% of the profit.

You also pass along the same master resell rights to your customers. It’s a great way to launch a digital product business without having to start from scratch with product creation.

So, yes, it is a legitimate way to make an income online.

How to Make Money with Master Resell Rights

The most common method for making money with master resell rights is to buy an MRR course, learn from it, and then recommend it to others.

Many digital marketers are doing just that on social media platforms such as Instagram. They promote the benefits of digital marketing by creating Instagram reels and talking about master resell rights in the caption.

Anyone can get started with master resell rights if they are willing to learn some basic marketing skills and can be committed to marketing consistently.

MRR products also tend to have a nice price point. Most sell for $500. You would only need to make two sales a day to hit $1K.

That equates to $15K a month if you can create a steady flow of targeted traffic. Again, it takes consistent effort.

I’m talking about marketing your product every day, building an email list, and figuring out new ways to attract targeted traffic.

Choosing Master Resell Rights Courses

The dilemma when starting with MRR is figuring out which master resell rights course to choose. There are many popular MRR products to choose from but they are not all high quality.

There is a way to figure out if the MRR product you want to buy is good quality. First, you can look up user reviews.

This may be difficult and you’ll have to weed out many reviews because most will be by product owners who hope you’ll buy from them.

Research the original product creator. This is helpful because you can delve a bit deeper into how much experience the product creator has, how long they’ve been in business, and how successful they are.

Check out the table of contents of the MRR course if they are available. Do they seem generic like topics you can easily research yourself?

The key is to figure out if the product is going to provide value. Ask around as well. You can always ask people on Instagram who have purchased the product for their honest opinion.

It’s important to do your research because most MRR courses will not include a refund policy since they are digital products.

student learning digital marketing

Why MRR is Not a Passive Income Source

I wouldn’t call MRR a passive income source because it isn’t. You have to promote consistently and many of the top digital marketers do that daily.

Follow a successful digital marketer on Instagram and take note of how much content they are producing in a day and a week.

You’ll quickly realize that a master resell rights business is by no means a passive income stream.

At the most, I would refer to MRR as semi-passive income. Sales can still come in while you are doing other things like sleeping, shopping, or watching TV.

However, those sales will be based on the work that you did prior. Semi-passive income is still a lot better than trading your time for money.

Customer Support

As a product owner, you’ll also have to provide customer support. Your customers may have questions and there will be those who are not satisfied with the product.

That may mean refund requests. Those are not fun but they can happen and you’ll want to make it easy for your customers to reach out to you.

Provide a support email address on your website and product receipts.

How to Automate MRR as Much as Possible

I’m all about automation in my online business. The way I accomplish this is by setting up a sales funnel.

A sales funnel is another term for a two-page website that helps you build an email list. However, it is a powerful way to help automate your business.

When you have a sales funnel, then you can direct people to your landing page. Offer a free incentive in exchange for a visitor’s email address.

When a visitor submits their info, they will be added to your email list. Now, you have an automated way to follow up with your visitors and continue to market your product to them.

Software to Help Automate Your MRR Business

You’ll need sales funnel software and email marketing software to set up automation. The most popular sales funnel software to consider include:

  • Clickfunnels
  • Kartra
  • Systeme.io

Each of these software includes its own email marketing software. However, if you want to use a separate email marketing software, then Clickfunnels will be the best option.

Final Thoughts On Master Resell Rights as a Passive Income Source

To close out, I do not consider MRR to be a passive income source. It is semi-passive at best. It is still an excellent online business model if you want to sell digital products and do not want to create a product.

You can learn the ins and outs of selling digital products and eventually, you can dive into product creation and have complete control of your product in terms of content and price.

Categories MRR