Use MRR To Start a Digital Course Business

If you didn’t know, digital courses sell extremely well. There are many digital marketers making 6 and 7-figures on Instagram alone selling different courses. What’s even better is that a majority of them didn’t create the course they sell. So how do you start a digital course business without creating a course?

It’s possible with MRR. MRR stands for master resell rights. An MRR course lets you license the course to resell under your brand. It is one of the easiest ways to begin selling a digital product.

Before you go searching for a done for you digital course with MRR, read this post first. Not all MRR products are good quality. Master resell rights are not a new concept. It has begun trending again.

Some of these products are good but many are also generic and offer very little value. It’s not a good idea to peddle a digital course because they’re popular.

The last thing you want is unhappy customers and refund requests.

Hi! I’m Eartha, a digital marketer and creator of this website. I’ve been doing digital marketing for some time, primarily affiliate marketing.

However, master resell rights is another online business model that is great for beginners and can generate a steady income online.

Read below to learn more about how to start a digital course business with MRR.

Start a Digital Course Business Using MRR

You may be wondering why MRR is such a good option for starting a digital course business.

The biggest advantage is that you don’t have to create a course from scratch. You simply leverage a course that is already selling well.

A master resell rights course is one in which the course creator has allowed its customers to license the course to resell under a different brand.

That means anyone can start selling digital products and making 100% profit from every sale.

And since it is a digital product, there is nothing to ship, and no worry about inventory.

How to Create an Online Course to Sell the Easy Way

The first step is to find a high-quality digital course with master resell rights in a niche that you like.

They are not overly difficult to find. However, as I mentioned above, many MRR courses are not of the best quality.

Especially now that MRR is trending like crazy, there are going to be a ton of them on the market who simply want to make a quick buck.

Don’t get caught up in that mindset. A shoddy product can only damage your brand and result in refund requests.

Let’s go over some of the basics when it comes to creating an online course to sell.

Set Your Financial Goals

First off, what are your financial goals? Do you want to make $5K a month, $10K, $20K?

If so, break down how many sales you’ll need per day at the price point you’ll be selling your product.

Let’s say you will be selling your digital course for $500.

You would only need to make 20 sales per month to hit $10K:

$500 x 20 = $10,000

That’s only one sale a day to hit $10K – $15K per month. That is completely doable when you have a steady flow of targeted traffic.

Price Your Course and Products to Meet Your Goal

Speaking of financial goals, you’ll want to price your course at a good price point to hit your monthly income goals.

The standard price for a majority of MRR courses is $500. However, you can price your course higher if you want.

In most cases, the course creator may not want you to price the course less than what you’ve paid for it.

That is to prevent the product from losing its value. To keep master resell rights profitable, it’s a good idea to keep the same price point or mark it up a little higher.

Decide What Niche to Be In

There are MRR courses available in all types of niches so if you prefer one specific niche, you can stick to that.

However, one of the best-selling niches is the make-money online niche. There is hardly a person who doesn’t want to make more money.

Another good niche is the marketing niche, particularly social media marketing. When it comes to selling, people need traffic.

Social media marketing is one of the most popular options for getting traffic and you can help people get more traffic, you’ve got a winning product.

Figure Out Your Target Audience

You have the product, you know your niche, and now it’s time to figure out who your audience is.

One of the ways to do that is to ask yourself who you want to help. You could use your own story as a starting point.

Maybe you are a stay-at-home mom and want to help other stay-at-home moms.

Or maybe your goal is to quit your 9-to-5 and want to relate to others who want to do the same.

Your audience is on social media. You have to create content that your audience can relate to and create it often.

Use Social Media Marketing to Grow Your Audience

Today it is easier and faster to get traffic thanks to platforms like Instagram and TikTok. Even a brand-new account on Instagram can generate views.

Instagram is a great platform to start with. You can create regular photo posts, stories, and video reels.

There are things you’ll have to do first such as adding keywords to your profile, following larger accounts within your niche, and so on.

Then it’s a matter of posting content regularly and engaging with your followers as well as on other accounts.

Begin Building Your Brand

Part of marketing is building your brand. What is your mission? Who are you helping? Create a tagline and keep consistent with your branding.

For example, many faceless Instagram accounts stick to their brand of being faceless. Whatever your brand, make it known often so that your subscribers recognize it.

Focus On The Success of Your Customers

When you’re selling a digital course, focusing on your customer’s success is the default. They will be a part of your course’s platform and they will have questions.

If you provide no customer support, it won’t be long until your reputation gets tarnished. You should have a genuine interest in helping your customers.

Bonus: Get More Organic Traffic with a Blog

You’re reading a blog right now and that’s purposeful. I choose to blog for organic targeted traffic.

It’s a slow process in the beginning but it can pay off if you stick with it. The goal is to get traffic daily which results in leads and eventually sales.

With a blog, you don’t have to stress as much because the traffic is steady (once you get it going.)

Many people don’t have the patience to maintain a blog. I recommend starting one as part of your traffic sources.

Social media traffic is not always reliable in the sense that those platforms can close your account at any time for any reason.

It’s always a good idea to have a traffic source that you can stress less about and blogging can offer that.

What Next?

Now it’s time to find a legit MRR course to start a digital course business. Browse around and search for user reviews too.

Keep in mind that you should get value from the product. If you do not, neither will your customers.

Prepare yourself to market your product daily and to become well-versed in social media marketing.

Provide an easy way for your customers to reach out to you with questions and concerns.

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