There are a variety of digital products to choose from but online courses are the top easy to sell digital products hands down. The online education market is estimated to reach $257 billion in 2028.
I’ve been selling digital products for quite some time and I’ve had the most success from selling online courses. (Check out my Digital Course Millionaire review where I learned a majority of what I know.)
Hi! I’m Eartha, the creator of this website and a digital marketer. I’m going to share with you why online courses are the best easy to sell digital products and how to go about selling them.
Table of Contents
- 1 What is a Digital Product?
- 2 Why Sell a Digital Product?
- 3 Why These are Easy to Sell Digital Products
- 4 The Most Profitable Digital Products
- 5 Best-Selling Digital Products
- 6 Best Platform to Sell Digital Products
- 7 Promoting Your Digital Products
- 8 What About Affiliate Marketing?
- 9 What About Selling MRR and Affiliate Products?
- 10 What Next?
What is a Digital Product?
A digital product can come in many forms and be sold online for a profit. Some popular digital products include:
- Online courses
- Templates
- Audio files
- Videos
- Coaching / Consulting services
- Ebooks
- Membership sites
Why Sell a Digital Product?
A digital product is created once and can be sold repeatedly. Therefore, you never worry about inventory the way you would with physical goods.
You can also sell digital products worldwide. There are no limitations since the product can be delivered via email.
Digital products let you keep 100% of the profit. There is very little overhead so you get to keep most of what you make.
When you choose a done-for-you digital product such as an MRR (master resell rights) product, you don’t have to create a product yourself.
You can make money selling an MRR product, learn how it works, and then create a product of your own.
There is also unlimited earning potential. You don’t worry about caps on your earnings. The better you get at marketing, the more potential for growing your online income.
Why These are Easy to Sell Digital Products
Online courses are easy to sell digital products for a good reason. Most courses cater to a specific audience and teach something you may not be able to learn elsewhere.
For example, the topic of digital marketing. Maybe you want to learn how to sell digital products online.
Where better to learn digital marketing than from a course creator who has become successful in doing that exact thing?
Or how about learning how to improve your credit score? Or how to train your new puppy?
Courses are big business. Think about platforms that sell courses as their business model such as Coursera, Udemy, Skillshare, and others.
Another reason online courses are awesome is because your customers receive their products instantly.
That means instant gratification and that makes customers even happier. You get to work from home or anywhere you want with a WiFi connection.
It’s a win-win all the way around.
The Most Profitable Digital Products
Online courses are extremely profitable! You can price them from the low end (around $100) to the high end ($1,000 or more.)
The average price of an MRR product is around $500. Typically you can sell an MRR product at the same price you paid for it or higher.
Let’s say you buy an MRR course for $500 and decide to sell it for the same price. You would only need to sell one course a day to make $500 a day.
That is a life-changing income for many people. That equates to $15K a month. I think that is completely doable if you stay consistent with your marketing efforts.
Best-Selling Digital Products
There are all types of online courses with master resell rights to choose from. One of the most popular will be the ones that are in the MMO (make money online) niche.
Almost everyone wants to make more money so you already have a hungry audience ready to buy your product.
It is a competitive niche but the way you stand out is by simply being yourself. That is why social media is such a great marketing method.
If you are not interested in the MMO niche, many other niches are excellent options including:
- Health and Wellness
- Relationship Help
- Financial Growth
- Parenting
- Learning a New Skill
Best Platform to Sell Digital Products
If you create your own digital course, you can sell it on popular platforms such as Udemy or Coursera.
However, any good sales funnel software will get the job done. Good sales funnel software to consider include Clickfunnels, Systeme.io, and Kartra.
I also like SamCart for selling digital products. It isn’t a sales funnel but gets the job done simply with many professional-looking templates.
Do keep in mind that selling your digital product will require that you obtain a point-of-sale software provider such as Stripe.
Stripe will connect with most major shopping carts and sales funnel software. You have the option to use PayPal as well but PayPal is known to hold funds.
Promoting Your Digital Products
Social media marketing is a great option for promoting your digital product. Platforms like Instagram make it easy to get views, even for new accounts.
Content creation is easy on social media platforms. You can make short-form content in a matter of minutes.
Therefore, being consistent with content creation is fairly easy and can be quite fun. I spend no more than a couple of hours a day creating and posting content on Instagram and Facebook.
What About Affiliate Marketing?
You can sell digital products with affiliate marketing as well. The downside is that you only receive a percentage of every sale versus 100% if you sold an MRR product.
The upside is that you don’t have to bother with setting up a point-of-sale and shopping cart for your product.
Affiliate marketing is a lot less set-up and there is also no customer service involved. Some MRR courses do have an affiliate program so find out if the one you’re interested in has one.
Promoting a digital product using affiliate marketing works the same as any other product. So whether you choose MRR or affiliate marketing, you are good to go!
What About Selling MRR and Affiliate Products?
The great thing about digital products is that you can do both! You can sell a digital product and recommend affiliate products on the back end.
As customers go through your sales funnel, you can recommend other software and tools that you are an affiliate of within the course itself or your email marketing.
It is a smart way to operate a digital product business because you get to keep 100% of the profit when you leverage MRR (master resell rights) and add on affiliate marketing in the back end.
What Next?
You have some great options with digital products. Today it is easier than ever to begin earning an income online.
Master resell rights give you the option to begin selling a digital product that you can call your own and keep 100% of every sale.
Affiliate marketing enables you to begin leveraging another company’s product and earn a percentage of every sale you make (commissions.)
All it takes is learning some basic marketing skills and being consistent with your marketing efforts.
Subscribe to my newsletter below and get my best tips and strategies for earning a steady income online.