If you scroll around on platforms like Instagram, you’ll come across many faceless high ticket affiliate marketing accounts. Faceless accounts have become popular as many digital marketers are selling digital products and are doing quite well.
Are faceless Instagram accounts worth creating?
Hi, I’m Eartha, an affiliate marketer and the author of this blog. I’ve been building my Instagram account and have come across a lot of successful faceless accounts.
There are pros and cons to going faceless and I will highlight some of them below. If you want to know what a faceless account looks like, do a search on Instagram for faceless digital marketing.
You’ll get a list of accounts that you can check out and see how they create their posts, reels, and stories. Also, check out the captions for their reels and posts to get ideas for your own content.
Key Takeaways:
- Easier and faster to create content
- No need to put yourself on camera
- It’s difficult to build trust which can make it harder to sell high-ticket products
Table of Contents
What is Faceless High Ticket Affiliate Marketing?
Faceless marketing is another way of being anonymous. Most people on social media put themselves in photos and videos, but some are not comfortable with placing themselves on camera.
The good news is that with faceless digital marketing, you don’t have to. I was surprised at how many faceless accounts are doing quite well on platforms such as Instagram.
I’ve even come across faceless marketers who run successful online businesses using content marketing.
How to Go Faceless On Social Media
You don’t need to create a fake account or use a fake image of someone to maintain a faceless account.
All you need is a cool handle and a logo. You can create a logo easily on Canva using one of their templates and name your account something related to what you’re doing.
For example, if you’re doing faceless high-ticket affiliate marketing, you could name your account “thefacelessaffiliate” or something along those lines.
Your account name doesn’t have to have the word “faceless” in it, I was only using that as an example.
Pros of a Faceless Instagram Account
One of the most common reasons people choose to have a faceless Instagram account is because they are not comfortable on camera.
The second most common reason is that it is much easier to create content since you can repurpose short-form videos.
You can get free short-form videos from platforms like Pexels or Pixabay. There are even websites that specialize in aesthetic lifestyle videos like The Content Cove.
Here are some pros of a faceless account:
- Easier and faster to create content
- No worries about putting yourself on camera
- Build a “faceless” brand
Cons of a Faceless Instagram
While there are some good benefits to having a faceless account, there are some cons to having one as well.
- Harder to build trust with your audience
- A lack of trust with your audience could lead to slower sales
- Selling higher ticket products may also be difficult (loss of trust)
A Better Option and Why
Selling high-ticket affiliate products is challenging but can be more so if you are attempting to do it from a faceless account.
Before someone invests in a high-ticket product, they likely want to ensure that they can get support and help when needed.
Would you spend hundreds or even thousands of dollars with someone who doesn’t reveal who they are?
Probably not. Showing your face and sharing your name is the biggest trust factor you can offer.
It’s not a guarantee you’ll make sales but it’s a better option for the long term. However, if you still feel more comfortable having a faceless account, it is better than not doing any marketing at all.
Faceless accounts seem to be doing well with master resell rights as a passive income source.
What I Recommend
Regardless of whether you go faceless or not, I recommend using social media marketing to direct people to your email list.
An email list is more important than ever (in my opinion) because it’s an audience that you have control of versus one that can be taken away.
Think about it, you don’t own your social media accounts. A social media platform can close accounts at any time.
It happens all the time which is why many creators with larger accounts have secondary accounts in the event their primary account gets shut down.
By directing visitors to your email list, you can continue marketing to them as long as they remain subscribers.
Next Steps for a Faceless Account
If you’re ready to start a faceless affiliate marketing account, Instagram is one of the best platforms to get started on.
As mentioned above, create a logo and create a profile name that is related to what you do.
When starting, follow some faceless digital marketing accounts so you can get a feel for how they build and grow their audience.
Visit the links in their bio and find out what platforms they use to sell products. Get content ideas to model (not copy.)
Create content consistently. That is the key to creating a steady flow of traffic.